Juan Varela

About Juan Varela

Passion for working with teams to build new products and business in media. Bilingual Media Executive with 40 years of experience in digital transformation, marketing and product management in the United States, Spain, and Latin America. Track record in successfully leading teams up to 1,300 people and developing new products in the digital space with a deep understanding of the US Hispanic market. Strategy and Business Development Digital Transformation and Specialized in Building New Business Digital Strategy: content, business, marketing Marketing and Ad Management: DSPs, Programmatic, SEM Audience Development and Analytics Social Networking, Marketing and Influencers Content and Editorial Strategy Product and Business Development: web, mobile and apps. e-mail marketing Growth hacking Communications and PR, Brand Marketing Video and OTT Product Management: Lean, Agile, Scrum Design and User experience (UX) Executive Consulting, Coaching and Mentoring Leader in interdisciplinary teams: journalist, tech, marketing, sales with long experience in big media companies

Experience

1. Prisa Media Usa CEO and Managing Director

   PRISA

   Jun 2022 — Present · NY, US

   Director of Prisa Media USA. In charge of expanding the business and media of the leading news company in Spanish, and developing its brands in the US market: El País, Diario As, Cadena Ser, Podium Podcast, Meristation, Los40, Caracol Radio, W Radio, Ke Buena, ADN Radio, Prisa Brand Solutions

Education

• OBS Business School

  Master’s Degree, Digital Business Management

  2016 — 2017

• Universidad Autónoma de Madrid

  Master’s Degree, Journalism

  1988 — 1989

• University of Navarra

  Bachelor’s Degree, Journalism

  1982 — 1987