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Senior Manager, Digital Marketing and Insights @ARTERIORS Home
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WORK HISTORY
Senior Manager, Digital Marketing and Insights @ARTERIORS Home
Accelerate Arteriors\' digital leadership position to absorb additional market share by delivering a digital experience that is aspirational, state-of-the-art, and highly personalized. • Drove double digital increases across all Arteriorshome.com KPIs (Users, AOV, Conversions and Revenue) by improving website navigation, merchandising, filter and sort tools, and product description pages by creating a visual hierarchy, clear call to action, and personalization features. • Established a customer personalization & loyalty strategy through managing a significant systems integration between the CRM platform (ZoHo) and Marketing Communications Database (HubSpot) to individualize e-communication based on the user\'s data-driven behavior and shopping preferences. • Advocate Customer Pain points and Successes by deploying an annual Customer Survey and providing an examination of Product Quality, Customer Service, and Customer Journey.
EDUCATION
Southeastern Louisiana University
Bachelor of Arts, Marketing
ABOUT JORDAN LAVERY
With over a decade of experience driving digital transformation in luxury eCommerce…
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