John Schroeder

Managing Director, Custom & B Survey Research @Staffing Industry Analysts

Evanston, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2021 — Present

Managing Director, Custom & B Survey Research @Staffing Industry Analysts

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Chicago, IL, US

Lead the firm\'s global custom intelligence and proprietary survey-based research operations. Since 2023, I have written research on AI’s impact on the industry, and moderated 10+ executive panels and webinars on AI integration within the workforce ecosystem.My remit is to create proprietary research that helps clients and SIA scale. By leveraging our global survey data, we provide the market intelligence across the contingent workforce ecosystem that defines the future of work. I specialize in turning complex data into high-value IP that drives the growth of our clients and our company.

EDUCATION

N/A

Northwestern University - Kellogg School of Management

MBA, Marketing, Strategy, and Finance

N/A

Northwestern University

BA, Economics

2020 — 2020

Northwestern University - Kellogg School of Management

Executive Education, Digital Marketing Strategies

N/A

Quinlan School of Business, Loyola University Chicago

Adjunct Intructor

SKILLS

AnalyticsBusiness StrategyBehavioral EconomicsEntrepreneurshipPricing StrategyProduct LaunchSegmentationConsumer InsightGlobal Client ManagementStrategic PlanningBusiness-to-Business (B2b)Management ConsultingBig DataDiscrete Choice ModelingRetailNew Product Sales and ForecastingManagementInnovationFranchisingP&L ManagementForecastingNew Product DevelopmentMarketingTalent ManagementBrand EquityCompetitive AnalysisStart-UpsMeta-AnalysisSocial AnalyticsCustomer Segmentation StrategyMarketing ResearchBrandingSurvey DesignNew Business DevelopmentConsumer ProductsBrand ManagementCompetitive IntelligenceMarketing StrategyStrategyConcept Testing

ABOUT JOHN SCHROEDER

I lead teams that produce breakthrough insights and high-value research. Together, our work has contributed to $1.4 billion in new revenue, spanning the world’s most successful consumer product launch to AI-based cancer diagnosis and quantum computing. As Managing Director of Custom & Survey Research at Staffing Industry Analysts (SIA), I oversee the firm\'s global custom research as well as our proprietary survey-based research operations. SIA is the world\'s leading authority on the contingent workforce ecosystem, a sector that has become critical as many leading enterprises shift toward 50% contingent workforces. My remit is to create proprietary research that helps clients and SIA scale. By leveraging our global survey data, we provide the market intelligence across the contingent workforce ecosystem that define the future of work. I specialize in turning complex data into high-value IP that drives the growth of our clients and our company.

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