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Brand Operations @Glimmr
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WORK HISTORY
Brand Operations @Glimmr
US
Managed ecommerce and wholesale operations for Glimmr Hair Co, overseeing the company’s Shopify infrastructure and integrated sales channels.Built and optimized the Shopify backend, managing product listings, inventory synchronization, and integrations across platforms including Faire and other wholesale marketplaces.Managed TikTok Shop, Amazon marketplace creative ad testing through UGC and viral content with our agencies integrating it with Shopify to enable native social commerce, coordinating product catalog sync, order routing, and fulfillment workflows while leveraging short-form content to drive direct in-app conversions.Executed digital marketing and customer acquisition strategies by integrating advertising tools, email platforms such as Mailchimp, and Shopify-based growth applications to drive traffic and conversions.Sourced and deployed large-scale outbound lead generation campaigns using Instantly.ai, purchasing and activating a database of U.S. leads which generated approximately in revenue within two months.Developed and managed wholesale distribution pipelines, onboarding retailers through Faire and direct outreach while coordinating order fulfillment, inventory allocation, and partner communication.Analyzed ecommerce performance metrics including conversion rates, average order value, and customer acquisition cost to refine campaigns and optimize storefront performance.Oversaw operational workflows across ecommerce, wholesale, and fulfillment to ensure accurate order processing, inventory tracking, and customer support.Coordinated with internal and external partners on platform integrations, marketing campaigns, and backend infrastructure improvements to support scaling the brand’s online and wholesale sales channels.
EDUCATION
Detroit Catholic Central High School
Diploma
Wayne State University
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Schoolcraft College
Associate's degree, Business Administration and Management, General
ABOUT JIMMY DYER
As an Account Manager, I partner with advertisers to build effective marketing campaigns and ensure client success, satisfaction, and long-term partnerships. My role involves strategically selling Audacy\'s diverse portfolio of advertising and digital marketing assets to local and regional decision-makers, continually aiming to exceed clients\' expectations.I proactively develop new business and cultivate client relationships by staying attuned to industry trends, innovative marketing techniques, and emerging assets, allowing me to craft campaigns that meet and surpass clients\' objectives. From campaign creation to execution, I am committed to delivering exceptional service, maintaining open communication, and achieving ambitious sales goals.
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