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Jim Copeland
Sr Global Product Manager @adidas
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WORK HISTORY
Sr Global Product Manager @adidas
Portland, OR, US
Currently, I am the Sr. Global Product Manager at adidas, leading the Global Product Creation team for Skateboarding apparel. I have successfully grown the Skateboarding Apparel business by over 300% year-over-year within just 2 seasons. Additionally, I have partnered with development teams to implement a sustainability plan using 90% recyclable materials, significantly improving our eco-friendly initiatives. Furthermore, I have increased category sales by $1 million through strategic vendor collaborations and targeted promotions.
EDUCATION
California State University, Stanislaus
Bachelor of Arts (BA), Organizational Communication, General
SKILLS
ABOUT JIM COPELAND
With over 19 years of experience in product, merchandising, and category management, I’m passionate about bringing bold ideas to life. Taking products from concept to market to cultural relevance. As a Senior Global Product Manager at adidas, I lead the Global Product Creation team for Skateboarding Apparel, combining a deep consumer-first mindset with sharp business strategy. I thrive in complex, matrixed environments, building cross-functional alignment and turning insights into action. Whether it\'s leveraging trend forecasting, integrating sustainability initiatives, or crafting category defining assortments, I bring a hands-on, collaborative approach to everything I do. I work closely with category managers, developers, and external partners to create products that not only perform, but resonate.Mentorship and people development are at the heart of my leadership style. I lead with honesty, empathy, and clarity, empowering my team to find their voice, trust their instincts, and grow with confidence. Known as a trusted partner across the org, I’m often tapped by leadership to communicate the bigger picture and drive vision across functions and teams.I believe in the power of culture, creativity, and community, and I’m always looking for ways to push boundaries, have fun, and make an impact.
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