Jessica
Chief Communications Officer & Great Programme Manager for North America @Foreign, Commonwealth and Development Office
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WORK HISTORY
Chief Communications Officer & Great Programme Manager for North America @Foreign, Commonwealth and Development Office
Los Angeles, CA, US
Work with British Consulate teams throughout North America to bid for funding from The GREAT Challenge Fund, which is part of the UK Government\'s GREAT Campaign (detailed below). Funding goes toward projects that encourage North American audiences to live, work, study, and do business with the UK. Projects can range from soft power initiatives such as showcasing UK sports teams while they are in North America to work that showcases the benefits of UK policies, such as those related to film or clean energy. Walk teams through development of thoughtful OASIS plans, often teaching them about objectives, KPIs, and how to measure their return on investment or influence. This is a critical piece of securing funding for teams. Lead teams through how to brand their events, including everything from physical branding on site at events to digital-only campaigns. This often involves managing multiple stakeholders, sponsors, and navigating multiple priorities.The GREAT Britain and Northern Ireland campaign (GREAT) is the UK government’s flagship international marketing programme. It aims to drive growth and enhance the reputation of the UK, by fostering positive perceptions and encouraging the world to visit, trade, invest, study, live and work in the UK. https://greatcampaign.com/
EDUCATION
University of Missouri-Columbia
BA, Magazine Journalism, Textile and Apparel Managemnet
SKILLS
ABOUT JESSICA
I\'m a strategist, content creator, marketer, and a well-rounded creative. You can view my portfolio here: https://jessicaschuster01.myportfolio.com/.My background is in magazine journalism, and I\'ve used that foundation to create award-winning branded content, help brands develop a clearer picture of themselves, and tell stories that speak to the hearts of consumers to drive real results.I believe that all meaningful work comes from a combination of thoughtful strategy and world-class creative. I have the experience that shows I\'m right.Looking to (re)discover what your brand is, tell your story, or create an asset portfolio that will engage your audiences? Let\'s connect!
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