Jennifer Ackerman
Director, Dtc Acquistion and Retention Marketing- Home and Outdoor (Hydro Flask, Oxo and Osprey) @Helen of Troy
Signup · Get unlimited contacts
WORK HISTORY
Director, Dtc Acquistion and Retention Marketing- Home and Outdoor (Hydro Flask, Oxo and Osprey) @Helen of Troy
EDUCATION
Cal Poly Pomona
B.S.
ABOUT JENNIFER ACKERMAN
Accomplished marketing professional with extensive experience in digital marketing, eCommerce, and customer acquisition. Proven track record of driving significant revenue growth and customer engagement through strategic marketing initiatives and partnerships. Adept at managing multi-million • dollar budgets, optimizing digital campaigns, and leading cross-functional teams to achieve business objectives. Demonstrated ability to innovate and implement effective marketing strategies across diverse industries, including beauty, fashion, and consumer goods. Key Achievements • Successfully led D2C acquisition and retention for North America at Helen of Troy, managing campaigns for HydroFlask, OXO, and Osprey. • Developed and executed global media strategies at Hourglass Cosmetics, resulting in enhanced brand awareness and ecommerce performance. • Oversaw online promotional marketing and strategy at Smashbox Cosmetics, driving new customer acquisition and revenue growth. • Drove 46% YOY customer growth during COVID-19 at Beautycounter by implementing new customer acquisition promotions and managing a $7.5M paid media budget. • Led digital marketing initiatives at DITA Eyewear, resulting in doubled ROAS and significant growth in conversions. • Expanded B2B business to direct-to-consumer market at Blossom Footwear, increasing profitability and site traffic through effective eCommerce strategies.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.