Jennifer W.
Vice President, Sales Strategy & Operations @Norwegian Cruise Line
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WORK HISTORY
Vice President, Sales Strategy & Operations @Norwegian Cruise Line
Miami, FL, US
Built and led an integrated operating organization spanning sales support, learning and development, communications, Salesforce administration, IT liaison functions, crisis management, webinars, events, and marketing strategy.· Directed a $4M–$6M operating budget while managing and mentoring a team of up to 24 professionals across communications, systems testing, Salesforce enablement, sales operations, and trade support.· Led enterprise digital transformation initiatives focused on self-service enablement, including chatbot deployment, research knowledge bases, booking workflow optimization, reporting tools, and ticketing systems.· Oversaw B2B trade website strategy for 45K+ registered partners while managing GDS relationships and executing Einstein-driven campaigns with direct-mail matchbacks that generated more than 535 bookings within six weeks.· Delivered operational platforms such as CruiseFirst dashboards, advisor coupon tracking, crisis communication protocols, and sales performance reporting.· Spearheaded Salesforce enhancements across agency registration, sales support case management, BDM scorecards, production studies, campaign execution, and analytics.· Transitioned the Sales Manager Presentation Library to a SharePoint-based Presentation Builder, eliminating legacy tools, saving $97K annually, and providing 329+ standardized resources to field sales teams nationwide.
EDUCATION
University of Utah
BS, Political Science
University of Utah
BS, Communication
ABOUT JENNIFER W.
I am a senior sales strategy and business operations executive with 15+ years of experience building scalable operating models, modernizing commercial infrastructure, and driving revenue growth across complex B2B and consumer ecosystems. My career has focused on aligning sales strategy, analytics, enablement, and digital transformation to improve productivity, elevate partner experiences, and support executive decision-making at scale. I specialize in translating data into action—developing frameworks that enhance visibility, optimize investment, and accelerate performance across sales, marketing, and operations.Throughout my career, I’ve led large cross-functional teams and multimillion-dollar portfolios while delivering enterprise-wide initiatives spanning CRM transformation, trade enablement, performance management, and go-to-market execution. I partner closely with executive stakeholders to design sustainable growth strategies, guide organizational change, and implement technology-enabled solutions that strengthen commercial effectiveness, deepen partner relationships, and drive measurable business outcomes.Career Milestones· Selected to build and scale a Trade Management organization supporting a franchise-style B2B network of 200K+ advisors and 40K+ agencies, contributing to over 35% of company revenue.· Expanded national account portfolio from $350M to $500M (41%+ growth) while leading multi-channel marketing campaigns that increased bookings by 86% and delivered 62% YoY booking growth.· Designed segmented trade communications and onboarding journeys that raised email open rates by 35%, reduced unsubscribe rates by 50%, and increased click-through rates from 0.68% to 7.3%.· Led trade-facing digital engagement strategy producing a 241% increase in page reach, 27% community growth, and 10K+ webinar attendees year to date.· Built a comprehensive advisor education ecosystem with 30 new learning modules generating 185K+ accesses and a 66% YoY increase in active users.· Delivered Salesforce modernization initiatives consolidating 50+ data sources into a unified CRM platform, enabling real-time reporting, improved partner visibility, and self-service analytics.· Reduced costs by $97K annually by migrating sales presentation infrastructure to a SharePoint-based builder while distributing 329+ standardized resources to field teams.
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