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Senior Competitive Intelligence Lead @GuideWell
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WORK HISTORY
Senior Competitive Intelligence Lead @GuideWell
Jacksonville, FL, US
Led the successful launch of an enterprise-wide intelligence portal, achieving a 470% annual user growth rate in the first 12 months, and directly improved the process for intelligence portal management by increasing efficiency 44% per year through the Lean Process Improvement Framework.• Launched a weekly intelligence briefing through the new portal for increased user engagement, achieving an 81% average open rate.• Drove strategic cost savings and optimized care delivery by leading the IMT Site of Care Competitive Market Scan, contributing to an estimated Enterprise annual savings of $15.1M -$18.8M through the redirection of members to Advanced Infusion Centers.• Informed leadership on a critical opportunity to drive care coordination savings through provider partnerships and the utilization of internal clinical assets, leading to a 3% decrease in avoidable ER admissions and significant cost savings for the organization, alongside improved member experiences and outcomes.• Conducting comprehensive research on competitors’ initiatives, translating findings intoactionable insights that informed strategic planning and competitive positioning.• Establishing excellent and collaborative business partner relations aimed at understanding consumer and market specific needs.
EDUCATION
Mercyhurst University
Bachelor's degree, Business and Competitive Intelligence, Economics Minor
ABOUT JEFFREY S.
Jeffrey Sisk is a Senior Competitive Intelligence Lead at GuideWell and Florida Blue, where he empowers healthcare leaders with the strategic insights necessary to navigate complex market dynamics. He plays a critical role in evaluating competitor strategies, identifying strategic acquisition opportunities, and establishing go-to-market strategies.Jeffrey brings significant experience across the insurance industry, having successfully led market intelligence and analysis for the largest health care insurer in the Mid-Atlantic region prior to joining GuideWell. He is recognized for his strong focus on stakeholder engagement and relationship building, ensuring that competitive insights translate into cross-functional innovation. His healthcare expertise spans high-impact areas including group benefits, alternative health plans, digital health, wellness, SDoH, and chronic condition management.Beyond his corporate leadership, Jeffrey is an elected board member of the Society of Insurance Research (SIR) and an Ambassador of Practice for the CI Fellows. A SCIP Certified Analytics Professional, he holds a BA in Business and Competitive Intelligence from Mercyhurst University and a Business Strategy credential from Harvard Business School Online. His background also includes valuable experience in market research, AML compliance, and public policy through previous work with KeyBank and the U.S. Department of State.Outside of his professional endeavors, Jeffrey enjoys traveling, volunteering, and spending time with his family.
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