Carl McGowan

Vice President, Commercial Health Insurance Marketing @GuideWell

Jacksonville, FL, US
MOBILE NUMBERS
+18•••••••28

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WORK HISTORY

Feb 2020 — Present

Vice President, Commercial Health Insurance Marketing @GuideWell

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Jacksonville, FL, US

EDUCATION

1989 — 1993

Dartmouth College

B.A., Economics, Government

1997 — 1999

University of Michigan - Stephen M. Ross School of Business

Masters, Business Administration

SKILLS

BudgetsHealth MarketingBusiness DevelopmentProcess ImprovementProduct MarketingMobile HealthTrainingBrand DevelopmentSegmentationHealth Care ReformManagement ConsultingProject Portfolio ManagementSponsorship ActivationCost TransparencyPopulation HealthHealthcare DisruptionStrategyHealthcare AnalyticsStrategic PlanningEmployee Wellness ProgramsPublic SpeakingProgram ManagementChange ManagementHealthcare UtilizationMarketing ManagementCompetitive AnalysisBusiness Process ImprovementCross-Functional Team LeadershipValue Based Insurance DesignMarketing StrategyLeadershipPhysician Network DevelopmentProduct DevelopmentB2b MarketingTeam BuildingManagementMarketingHealth InsuranceProject PlanningLeadership Development

ABOUT CARL MCGOWAN

Accomplished senior leader, strategic business developer, and financial specialist with 20+ years of experience impacting the performance of multibillion-dollar giants and small companies through expert orchestration of diverse operational platforms targeting markets globally.•Enhance revenue generation through new product development, market share expansion, and optimization of organizational units to surpass objectives while targeting competitive environments globally.•Equipped with a unique combination of marketing / business development / financial management acumen in addition to a strong background contributing to retail, professional services, and manufacturing platforms.•Build and lead top performing teams focused on surpassing objectives.Specialties: Strategic Planning • Business Development • Process Improvement • TrainingTeam Management • Competitive Analysis • Segmentation • Go-To-Market PlansOrganizational Design • Change Management • Documentation

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