Jackie Pimentel

WORK HISTORY

EDUCATION

SKILLS

ABOUT JACKIE PIMENTEL

In 2009 my dad said I was crazy for leaving public accounting to join Facebook. They’ll never make any money he said. I have enjoyed proving him wrong and building this business for the last 16 years.I joined Meta in 2010 in an entry-level role. Fifteen years later, I run the global product marketing monetization team I started on and help shape how Facebook, Instagram, and AI (including Manus) become real business engines for millions of advertisers and creators.I’ve built and scaled go to market teams across product, marketing, ops, and finance. I’ve helped launch Reels and Threads. I’ve lived through platform shifts, dynamic market changes, mobile, creator economies, and now AI.I’m obsessed with how people behave, how content spreads, and how revenue actually gets made underneath it all. I share real-world lessons—not theory—through #MonetizationMonday.Speaker Bio: Jackie Pimentel is a Senior Global Product Marketing Director at Meta, where she leads the company’s global ads, app, new monetization experiences, and AI product marketing portfolio teams. Over her 15+ year career, she has built and scaled product marketing, monetization, and business operations teams across Meta.She has held leadership roles across Creators, Reels, and Threads, helping launch and grow some of Meta’s most critical consumer and revenue products. Jackie is a longtime advocate for the creator economy and economic empowerment for small businesses.She is also an active investor focused on e-commerce and infrastructure platforms, including CaaStle, Drata, Cents, Odeko, and Bolt.