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Cassie Hoover
Manager, Product Design @Drata
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WORK HISTORY
Manager, Product Design @Drata
EDUCATION
West Virginia University
Bachelor of Fine Arts, Fine and Studio Arts
American University of Rome
Fine and Studio Arts
ABOUT CASSIE HOOVER
I’m a cross-functional Product and UX Designer with a fine arts foundation and over a decade of experience spanning security and compliance, fintech, action sports, consumer goods, retail, registration platforms, and tourism. My work is rooted in usability, driven by research, and shaped by visual storytelling. I specialize in designing intuitive digital experiences that balance user needs with business goals.I lead usability testing initiatives—from planning and facilitation to synthesizing insights and turning findings into impactful design changes. I thrive on connecting data to design decisions and advocating for users through every iteration.Recently, I’ve been integrating AI-powered tools and features into workflows and product experiences—whether automating user tasks, improving personalization, or streamlining team collaboration.I\'m known for navigating multiple projects simultaneously, bringing clarity to complexity, and blending creative thinking with strategic focus. Always curious, always experimenting, and always focused on creating meaningful, human-centered designs.Technical Skills- Usability Testing & User Research (planning, conducting, synthesizing, and applying insights)- Information Architecture, User Flows, Wireframes, Prototypes- Web & Native Mobile Design (iOS + Android)- Visual Design Systems & Responsive UI- AI Integration in Design Workflows and Product Features- Tools: Figma, Dovetail, ProductBoard, Adobe Creative Suite, Axure, Omnigraffle, Miro, MazePersonal Strengths- Deep curiosity and empathy for users- Strategic thinker with a strong creative eye- Excellent communicator and cross-functional collaborator- Highly adaptable and always eager to learn emerging tech- Passionate about simplifying the complex and driving value through design
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