Isha S.

About Isha S.

A seasoned marketer with 17 years of experience spanning content marketing, advertising, and communications. With experience in leading marketing for technology, retail, and learning content services, I am driven by the dynamism that marketing brings along every day. A lifelong learner, I believe in hands-on learning and continuous upskilling to be on top of my game. Having been a part of marketing departments of startups to established brands, I have closely worked on strategy as well as execution side. I have a strong flair for creative writing, coupled with extensive experience in managing marketing operations. My formal education includes an MBA in Marketing and Information Technology, and a Bachelor’s degree in Computer Applications. I have a number of accomplishments to my credit including multiple academic and professional awards and recognitions. When I\'m not being a professional marketer, I can be found cooking (and eating :D), binge watching Bollywood movies, and answering my highly-curious kid\'s questions. Expertise: • Brand communication• Marketing campaigns• Social media marketing• Event planning and management• Corporate communication• Marketing copy-writing and copy-editing• Blog and website content writing • Influencer relationship management• Team management

Experience

1. Senior Manager - Marketing

   InfoVision Inc.

   Oct 2024 — Present

   As the Senior Marketing Manager at InfoVision, I am responsible forimplementing the full spectrum of marketing activities for the organizationacross brand awareness, demand generation, PR, and digital marketing. Mykey responsibilities include: Driving design, development and execution of integrated marketingplans and programs to build brand awareness, increase customerand prospect engagement and to generate new business. Lead the communication strategy for InfoVision\'s social mediachannels. Developing sales enablement assets including presentations, datasheets, whitepapers, success stories, etc. Managing effective utilization of budgets and its ROI includingmarketing reports and analytics to understand the results againsttargets. Orchestrating internal and external resources necessary to launchmarketing programs Driving the internal communications function at the organization Leading and coaching a team of digital marketers and graphicdesigners.

Education

• ICFAI Business School, Pune

  MBA, Marketing, IT

  2007 — 2009

• Panjab University

  Bachelor of Computer Applications, Computers

  2004 — 2007