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Isabela Giannella
Br Seller Engagement Lead @Shopee
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WORK HISTORY
Br Seller Engagement Lead @Shopee
Lead Seller Engagement in Brazil, with end-to-end responsibility for a 30-person multidisciplinary team and initiatives spanning B2B Partnerships, Seller Communications, Training & Education, and Large-Scale Events.• Partnerships: Structure, manage and scale programs with third-party partners to accelerate seller performance and professionalization on the platform.• Seller Communications & Social Media: Define and operate seller-facing communication and marketing strategies, across influencer marketing, campaigns, social media, CRM and Education Hub, including monetizable communication formats such as in-platform seller ads, designed to drive engagement while supporting the financial sustainability of the initiatives.• Training & Education: Lead internal and external training teams responsible for content development, capability building and strategic alignment with cross-functional stakeholders.• Large-Scale Events: Plan and execute proprietary and industry events as strategic growth and engagement levers, with strong focus on cost discipline, sponsorship strategy and economic efficiency, ensuring events are designed to generate impact while operating within sound and sustainable economics.Operate with a data-driven, performance-oriented mindset, focused on scalability, operational efficiency and measurable impact on seller engagement and results.
EDUCATION
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA, Financial Management
Massachusetts Institute of Technology
Planejamento Urbano, Comunitário ou Regional
Universidade Presbiteriana Mackenzie
Master of Science - MS, Planejamento Urbano, Comunitário ou Regional
Illinois Institute of Technology
Bachelor of Architecture and Engineering - BArch & BEng
SKILLS
ABOUT ISABELA GIANNELLA
Currently on Seller Engagement at Shopee Brazil, leading multi-disciplinary teams across partnerships, communications, training & education and large-scale events, with direct impact on seller performance, engagement and retention.My role is to ensure that strategies, programs and partnerships are designed and delivered to create value and drive performance for the platform, sellers and partners, maintaining high technical standards and attention to detail from concept to execution, while building high-quality, scalable initiatives with measurable impact.Previously at McKinsey & Company, where I supported organizations across industries on growth, strategy and transformation in complex environments.
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