Irina Malova
Director of Player Insights - Wargaming
- Role
- Director of Player Insights at Wargaming
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Irina Malova
With over 11 years at Wargaming, Irina has built a career focused on understanding players and improving their experiences. With expertise including customer satisfaction, player feedback, and insights-driven decision-making, Irina leads efforts as Director of Player Insights to gather insights to ensure the \"Voice of the Player\" is at the heart of company decision-making. Based in Austin, Texas, Irina specializes in creating innovative and efficient research processes, building and leading strong cross-functional research teams, and working with third-party partners. Irina\'s passion lies in turning data into action, helping games and teams succeed, with the ultimate aim of keeping players happy.
Experience
Director of Player Insights
Oct 2022 — Present · Austin, TX, US
manage and develop centralized research capabilities within the company- establish and maintain ‘Voice of the Player’ culture within the company- define, set, and reimagine innovative research process- build and expand internal research capabilities to support products- build and maintain relationships with quant, qual, and UX research vendors.
Education
State University — Higher School of Economics
Sociology
2000 — 2005
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