Holly Blake
Vice President, Enterprise Creative Operations Unitedhealth Group, Optum, United Healthcare @UnitedHealth Group
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WORK HISTORY
Vice President, Enterprise Creative Operations Unitedhealth Group, Optum, United Healthcare @UnitedHealth Group
Eden Prairie, MN, US
Leading the Enterprise Creative Operations team with a focus on Agency Management, Workflow Management, Reporting and Resourcing, and Project Management. Under Agency Management, I’ve led the development of an offshore creative production studio solution—delivering 67% cost savings, rapid turnaround times, and exceptional quality in partnership with a trusted agency. I also lead the creation of a Preferred Partner Program (P3) to elevate creative quality, maximize savings, promote diverse spend, and close roster gaps. My team drives productivity reporting, performance business reviews, cost avoidance measurement, and workflow optimization. We’re the engine behind the process and data that powers smarter decisions and stronger outcomes.
EDUCATION
University of Minnesota-Twin Cities
BA
University of Minnesota - Carlson School of Management
Executive Development Program
SKILLS
ABOUT HOLLY BLAKE
With 25+ years of leading high-performing client services, account management, creative and creative operations teams, I’ve learned that success isn’t just about hitting goals—it’s about how you get there. I lead with emotional intelligence, build relationships that last, and create collaborative environments where people thrive. Whether I’m exceeding client expectations or mentoring my team to their next big win, I bring energy, clarity, and a relentless drive to deliver. I believe in celebrating the journey, not just the destination. Budget goals? Operational targets? I’m on it. But what really fuels me is watching a team grow, shine, and succeed—together. Specialties: Leadership and Coaching, Creative Operations, Agency Management, Integrated Omni-Channel Marketing Campaigns, Lead Nurture Campaign Development, Digital Implementation, B2B, B2C, Client Management, Account Service, Member Service, Event Management, Performance Management, Client Satisfaction, Strategy Development and Implementation, Process Improvement, Project Management, Workfront Marketing Resource Management, Six Sigma Green Belt, Project Management Institute trained
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