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Hans Fischmann
VP of Products @AdRoll
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WORK HISTORY
VP of Products @AdRoll
US
Leading product strategy, development, and innovation across the AdRoll suite of martech and adtech solutionsDriving AI-forward product transformation, including foundational investments in agentic tools, data structuring, and new channel activationCollaborating cross-functionally with engineering, design, marketing, sales, and customer success to deliver differentiated and scalable customer outcomesChampioning a culture of curiosity, experimentation, and subject matter excellence across the product organizationBuilding strategic partnerships and representing AdRoll in key industry conversationsEstablishing North Star product strategy with measurable delivery milestones to guide short-term wins and long-term innovation
EDUCATION
Indiana University Bloomington
Journalism
SKILLS
ABOUT HANS FISCHMANN
Strategic Product & Go-to-Market Executive | Advertising Technology & Retail Media InnovationAs a General Manager and Executive Product Leader, I drive business growth through strategic go-to-market initiatives and innovative solutions. I excel at translating client needs into product capabilities that yield measurable results. My analytical mindset and collaborative leadership style enable me to execute operations successfully in complex, fast-paced environments, consistently delivering value to both stakeholders and customers.My expertise includes launching industry-first solutions, partnering with global clients for strategic consulting, conducting market research, driving innovation, expanding engagements across new product capabilities, and leading cross-functional teams to implement strategic business initiatives across multiple channels. I\'ve developed data-driven strategies for CTV, linear TV, In-store Retail and Commerce Media, DOOH, Consumer Graph, Contextual targeting, Audio, Paid Social, and Influencer Marketing, while also developing thought leadership on privacy, consent management, and data analytics processes.
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