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Alfonso Guerrero
Sr Principal Program Manager, Revenue Programs @AdRoll
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WORK HISTORY
Sr Principal Program Manager, Revenue Programs @AdRoll
Own programs that lift NRR/ARR through renewals automation, segmentation, and CRM governance.• Built monthly renewals cadence with automated health/intent signals → improved NRR and upsell.• Led cross‑functional segmentation (Sales/Marketing/CS/Ops) → higher velocity and close rates.• Standardized Salesforce workflows and data quality → cleaner pipeline, better forecasting.• Lead Retention Initiative
EDUCATION
University of Florida
Bachelor's degree, Hospitality Administration/Management
University of Florida - Warrington College of Business
Master of Arts (M.A.), International Business
University of Florida - Warrington College of Business
Masters of Science, Management
SKILLS
ABOUT ALFONSO GUERRERO
Executive Revenue Programs leader in SaaS/marketplaces driving NRR/ARR growth. I design segmentation frameworks, predictive models, and renewals automation that reduce churn and increase velocity—partnering with Sales, CS, Marketing, Product, and Ops.Impact• AdRoll (NextRoll): Monthly renewals + automated health/intent → NRR up; tiered segmentation → higher velocity/close rate; Salesforce governance → cleaner pipeline, better forecasting.• Viator/Tripadvisor: Scaled an incubated business into a core revenue engine—+120% bookings, 190% acquisition (LATAM/APAC), 2 new revenue streams, stronger marketplace conversion.• UberEATS (Uber): Helped turn an internal trial into a major revenue contributor—churn −15% via playbooks; 20+ city expansion pacing → 80%+ targets met.• SpeedETab: 4x supplier growth; international expansion (LATAM/EU).Focus & KeywordsRevenue Operations (RevOps) • NRR/ARR • Renewals Automation • Customer Segmentation • Salesforce CRM & Governance • Predictive Analytics • GTM Operations • Omnichannel/CTV PerformanceStackSalesforce, SQL, Tableau/Looker, Outreach/Gong, Google Sheets/Excel
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