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Start for FreeHeinrich Azpeytia
Senior Manager, Global Business Development & Strategic Partnerships @Amstar DMC
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WORK HISTORY
Senior Manager, Global Business Development & Strategic Partnerships @Amstar DMC
Cancún, MX
In addition to my responsibilities as Hotel Concessions Senior Business Development Manager, I also lead new strategic growth initiatives across global markets- Drive the acquisition of new Tour Operators and strategic partnerships across Europe, North America, and South America, expanding Amstar’s global distribution footprint- Represent Amstar at major international trade shows and industry forums in Europe and the Americas, strengthening brand visibility and unlocking new partnership opportunities- Define and execute the growth strategy to incorporate new tour operator partners, including market prioritization, commercial positioning, and competitive analysis- Lead account management for key global partners, ensuring strong commercial performance, operational alignment, and long‑term relationship development- Oversee and coordinate Requests for Proposal (RFPs), from commercial design and financial modeling to final negotiation and award- Structure and negotiate multi‑country commercial agreements covering Amstar’s operational footprint, ensuring consistency, scalability, and optimized revenue outcomes.
EDUCATION
EGADE Business School
Master's degree, Finance
Tecnológico de Monterrey
Bachelor of Business Administration (BBA)
The Washington Center for Internships and Academic Seminars
Business and Information Technology Program, Business and Information Technology Program
SKILLS
ABOUT HEINRICH AZPEYTIA
I am a strategic Business Development leader with 15+ years of experience driving revenue growth, structuring high‑value partnerships, and expanding market presence across the travel, hospitality, fintech, payments, and beauty industries. In my current role, I lead global hotel concession development and oversee the acquisition and management of strategic partnerships with major tour operators across Europe, North America, and South America. I specialize in complex negotiations with hotel ownership groups and C‑suite executives, building scalable commercial frameworks that maximize profitability and elevate the guest experience.Beyond concessions, I represent Amstar at key international trade shows and industry forums, identifying whitespace opportunities and accelerating our expansion across Mexico, the Caribbean, and Central America. My role is deeply cross‑functional, working with legal, finance, operations, marketing, and customer experience teams to co‑create business cases, negotiate multi‑country agreements, and execute high‑impact commercial strategies supported by performance data, KPI analysis, and disciplined CRM methodologies.Earlier in my career, I gained strong expertise in the beauty industry, where I led programs focused on sales‑force engagement, training, recognition, and commercial incentives — experience that later strengthened my success in enterprise sales, payments, and partner acquisition roles across fintech and travel. This combination of multi‑sector commercial leadership allows me to bring a unique, well‑rounded perspective to partnership development—one grounded in strategic thinking, financial acumen, and long‑term relationship building.
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