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Start for FreeHeather Dresser
Manager, Global Creative Operations @New Balance
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WORK HISTORY
Manager, Global Creative Operations @New Balance
Lead and develop Creative Operations team to oversee project intake, workflow, resource allocation and prioritization, and level of effort to ensure timely delivery of multi-faceted projects annually• Oversee end-to-end marketing production process for internal production studio, ensuring efficient, high-quality delivery of still and video content for cross-channel campaigns• Serve as the primary point of contact for internal clients, managing all communication, project expectations and alignment throughout campaign production and creative development• Own full project workflow, from intake and briefing through production, to final asset delivery, ensuring deadlines are met and priorities are balanced across production studio• Continuously optimize production and creative workflows to improve efficiency, clarity, and delivery standards from briefing to launch• Lead sourcing, implementation and platform roll-out of workflow management software (Asana) across department, driving the first marketing department-wide project management system • Partner with global and regional teams, including marketing, creative, site strategy, media and social to drive alignment and successful execution of campaign goals• Partner with business leads to plan for incoming project pipeline volume and resource requirements• Evaluate creative team capacity and yearly workload to successfully forecast seasonal resource needs, drive headcount approvals and hiring process• Manage creative expense budget and report to finance monthly• Manage production budgets across all internally produced campaigns, ensuring delivery of assets within approved financial parameters
EDUCATION
Northeastern University
Bachelor of Science (B.S.), Business Administration
SKILLS
ABOUT HEATHER DRESSER
Manager, Global Creative Operations at New Balance
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