Drew Cummings
Category Planning Manager @New Balance
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WORK HISTORY
Category Planning Manager @New Balance
Boston, MA, US
As the Category Planning Manager, I lead strategic planning and analytics initiatives that support New Balance’s Global Merchandising vision. My role bridges data, strategy, and storytelling, shaping the business by GBU, channel, and region through long‑range planning and detailed line architecture.I am a core driver in the design, development, and implementation of New Balance’s Merchandising & Financial Planning (MFP) platform, defining the future operating model for how we plan, align, and allocate globally. My work centers on the tops‑down planning framework and on translating Lifecycle Management, Line Plan Architecture, and Program Plans (Regional Convergence) into connected workflows that enhance governance, scenario planning, and strategic decision‑making. I partner cross‑functionally to set requirements and adoption standards so the tool becomes a single source of truth that strengthens forecast quality and portfolio discipline. As MFP deploys, I will operate within the platform, owning framework governance, refining KPIs and templates, and driving continuous improvement at scale.I also contribute to the development of the Long‑Range Plan, aligning seasonal and strategic objectives with cross‑functional partners. I oversee key planning processes, including Line Plan Architecture, Lifecycle Management, and Regional Convergence, to ensure a globally aligned, consumer‑right product portfolio.On the analytics side, I lead the creation and evolution of reporting tools in Power BI, Spotfire, and Excel to drive visibility into forecast performance, order trends, and category health. I also lead the Global Forecast Analysis (GFA), delivering insights that inform leadership decisions across Footwear and Apparel.Innovation is central to my role. I continually improve data workflows, integrate new systems, ensure data integrity, and support seasonal milestones with dashboards and insights that guide product and business decisions.
EDUCATION
Wilmington High School
High School
Southern New Hampshire University
Master of Science - MS, Information Technology (concentration in Database Design)
Southern New Hampshire University
Bachelor's Degree, Computer Science
SKILLS
ABOUT DREW CUMMINGS
Works at New Balance as a Costing Data Analyst. Graduate of Southern New Hampshire University.
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