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Heather Emge
Us Alzheimer\'s Marketing, Expert Engagement Lead @Biogen
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WORK HISTORY
Us Alzheimer\'s Marketing, Expert Engagement Lead @Biogen
Carmel, IN, US
Responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the franchise. More specifically, this position will focus on development of influence mapping and engagement plans, design of disease education initiatives, including peer to peer strategy across channels, speaker bureau, and key customer engagement strategies across many HCP audiences.
EDUCATION
University of Louisville
MBA, Entrepreneurship/Entrepreneurial Studies
Western Kentucky University
BA, Psychology, Sociology
ABOUT HEATHER EMGE
With over two decades of pharmaceutical sales and marketing experience, Biogen benefits from expertise in marketing communications, regional marketing, and product knowledge. Currently serving as Expert Engagement Lead, responsibilities include driving the strategic direction of the US Alzheimer’s marketing franchise. This role focuses on influence mapping, engagement plans, disease education initiatives, and developing peer-to-peer strategies for diverse HCP audiences. Previous leadership roles include Regional Account Director at Indivior, where strategic initiatives enhanced brand visibility, and Director of Brand Marketing at Eagle Pharmaceuticals, where work emphasized brand management and strategic partnerships. Dedicated to advancing innovative approaches that support organizations in improving patient outcomes and fostering impactful customer engagement.
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