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Hali McCurdy
Digital Marketing Manager @Str
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WORK HISTORY
Digital Marketing Manager @Str
Manage two team members\' digital roles as well as acting mentor Pardot integration lead - email, forms, campaigns, utm tracking, automated campaigns Manages SEO internally while working with an outside agency and managing the relationship - 16% growth quarter-over-quarter Increased LinkedIn followers by 140% over the course of 3 years using an internal influencer strategy Drupal CMS core team - functionality/technical, visual appearance, UX/UI, SEO Paid media - LinkedIn and Google Ads Acting Social Media Manager - conversions, global growth, focus on strategy Google Analytics | Looker (Data Studio)| Search Console Campaign analysis - present to stakeholders including our President Marketing Cloud integration lead
EDUCATION
East Tennessee State University
Bachelor of Science (BS), Mass Communications: Advertising
SKILLS
ABOUT HALI MCCURDY
I am a strategic and data-driven marketing professional with extensive experience in…
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