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Head of Strategy @Yandeh
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WORK HISTORY
Head of Strategy @Yandeh
São Paulo, BR
Yandeh is a B2B tech company that connects manufacturers and wholesalers to small retailers, digitizing procurement and optimizing the supply chain.I lead the Strategy function, overseeing Pricing, Procurement, Assortment, Commercial Strategy, CRM, and BI, with a 10-person team organized across three core pillars. Our focus is on driving growth and profitability through data-driven decisions, commercial discipline, and structured execution.
EDUCATION
Escola Politécnica da USP
Bachelor's degree, Mechatronics, Robotics, and Automation Engineering
Colégio e curso Objetivo
High School Diploma
ABOUT GUILHERME DELLO RUSSO
Strategic leader with 6+ years of experience across consulting, tech, and e-commerce in Latin America. Proven track record in driving revenue and margin growth, pricing excellence, and category management. Currently Head of Commercial Development at Daki (quick-commerce unicorn), ex-A.T. Kearney consultant. Skilled in leading cross-functional teams in fast-paced, data-driven environments.
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