Tara Gregory
Director, Head of Global Analyst Relations @Zendesk
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WORK HISTORY
Director, Head of Global Analyst Relations @Zendesk
Portland, OR, US
As Director of Global Analyst Relations, I lead Zendesk’s engagement with top-tier industry analysts and advisory firms. My role is focused on shaping market perception, strengthening relationships, and ensuring our strategy and innovations are well understood by the analyst community that influences customers, partners, and investors.Key responsibilities include:Driving Zendesk’s global analyst engagement strategy across Customer Experience (CX), Employee Service, Contact Center/CCaaS, and enterprise technology markets.Serving as a strategic partner to executives, preparing them for analyst briefings, inquiries, and events.Managing our participation in major analyst evaluations and research reports (e.g, Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes).Developing and executing proactive outreach programs that showcase Zendesk’s innovation, customer impact, and differentiation.Partnering with Product, Marketing, and Communications teams to align analyst insights with go-to-market strategy and storytelling.Tracking analyst perception and industry trends to inform business strategy and influence positioning.
EDUCATION
University of Oregon
Bachelor of Arts - BA, Journalism, Emphasis in Broadcast Journalism
ABOUT TARA GREGORY
People-centric leader who builds high-impact teams, thriving on challenge. Ignite company and product visibility through integrated marketing campaigns, including compelling storytelling, dynamic influencing, and strategic PR / AR initiatives. Collaborate seamlessly with team members to refine and elevate messaging content, orchestrating cohesive strategies that captivate and engage diverse audiences. Expertly manage multiple projects and priorities with close attention to detail, consistently meeting competing deadlines with efficiency. Lifelong student of the craft.
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