Gina Hartman Baker

WORK HISTORY

EDUCATION

ABOUT GINA HARTMAN BAKER

I’m a revenue enablement leader who enjoys helping go-to-market teams work smarter, sell with confidence, and execute consistently at scale.Over the past 12+ years, I’ve partnered with sales, marketing, customer success, and product leaders to build and evolve enablement functions that drive real business impact. This includes reducing ramp time, improving win rates, strengthening forecast accuracy, and aligning teams around a clear, repeatable approach to revenue growth, particularly in complex enterprise SaaS environments.I’ve built enablement teams from the ground up, consolidated sales technology to simplify how sellers work, and designed playbooks that increased pipeline and sales-sourced opportunities. I’m especially passionate about practical enablement. Programs should be grounded in adult learning principles, informed by real field feedback, and focused on measurable outcomes. If it doesn’t change behavior or improve results, it isn’t effective.More recently, I’ve been focused on modernizing enablement through AI, including launching and sponsoring a cross-functional AI working group to thoughtfully apply AI to sales readiness, productivity, and GTM workflows. I’m excited about innovation, but always through the lens of adoption, governance, and real value to the field.I’m known as a collaborative, steady leader who brings clarity to complexity, builds strong global teams, and earns trust with sales leadership. I’ve been recruited more than once to work again with leaders I’ve partnered with before, which I see as one of the strongest indicators of impact.I am currently exploring remote VP or Director-level Revenue or Sales Enablement roles where I can help organizations scale enablement, modernize GTM execution, and drive predictable growth. If you’re building or evolving an enablement function and want a leader who blends strategy, execution, and empathy, I’d welcome a conversation.Core Strengths:Sales Enablement Strategy • GTM Alignment • Seller Productivity • AI in Enablement • RevOps Partnership • Leadership Development • Global Team Building