Gerry Tosh

WORK HISTORY

EDUCATION

SKILLS

ABOUT GERRY TOSH

As a driver of commercial growth and brand development across the world, my experience spans a breadth of both marketing and commercial roles. Largely focused on Highland Park Single Malt Whisky, I have acquired a comprehensive understanding of the full global product and brand lifecycle. I am passionate about motivating teams to set and then surpass ambitious targets. I love finding ways to align teams across sales, marketing and logistics to achieve tangible positive change. Bringing successful new whisky concepts to market is an enormous challenge, and I’ve been fortunate to work with some great industry leadership teams to devise effective and innovative strategies.Working with whisky is a vocation. I love the way no two days are the same, as well as the fantastic people I get the chance to work with. My teams have been known for their determination and results - we’ve delivered industry-leading revenue growth and won lots of high profile awards - but also for their unbridled enthusiasm, with a working culture full of warmth and humour. I think work, life and whisky are all there to be enjoyed, which may explain my happy knack of attracting and developing top talent who are as inspired as I am by great whisky, and as easily bribed by a dram or two. My core strengths include: Design of successful whiskies, concepts, brands, packaging, teams and marketing & PR strategies. Delivery of Board-level advice, operational management and logistics process improvement. Leadership and development of high performing international teams. Talent development; coaching, training programmes, staff engagement and mentoring.