Gerald Wakeford

Key Account Activator End User Sales & Strategic Development @Kimberly-Clark Professional

DE

As a Key Account Activator, I am responsible for driving business growth and unlocking potential within end-user accounts. My role focuses on activating opportunities across categories, building strong relationships, and delivering tailored solutions that align with customer needs and business objectives.Core Responsibilities:• Grow and develop existing end-user accounts by driving deeper category penetration at the branch and contract level.• Execute strategic sales planning to align with customer needs and ensure successful product trials and solution adoption.• Engage with key decision-making units (DMUs) at the branch/local level to communicate the KCP (Kimberly-Clark Professional) value proposition.• Maintain consistent engagement with targeted end-user customers to understand their operations, purchasing behaviors, and value drivers.• Collaborate with Distributor Account Managers (DAMs) and channel partners to initiate and strengthen relationships with prospective and existing customers.• Utilize digital tools (video, social media, eCommerce platforms) to identify new business opportunities and enhance customer interactions.• Identify customer needs and deliver tailored solutions that drive sales and long-term value.Business Objectives & Performance Metrics:• Deliver Net Sales Value (NSV) and Gross Profit (GP) performance across my individual account portfolio.• Achieve category-specific and innovation-driven sales targets.• Support the realization of new business acquisition goals across the region.• Maintain strong customer satisfaction (CSAT) scores through value-based account activation and support.

Greame College Grahamstown

Matric N2 certificate, English, biology,Art,Geography,Afrikaans and design and technology

Graeme College

Abitur