Geoff Calhoun

WORK HISTORY

EDUCATION

SKILLS

ABOUT GEOFF CALHOUN

I am an accomplished technologist with a background in project management for marketing technology. I offer unique experience in software development and have hands on experience with advertising sales platforms: radio, television, digital and print. In 2003 I had the opportunity to launch a start up software company called OneDomain and invested 10 years in a family of employees dedicated to translating advertising metrics into sales. That tool grew to be one of the primary sources for proposals in the broadcast television landscape and established several industry norms for posting. OneDomain gave me a chance to both educate and learn from content creators across the television industry with an emphasis on local broadcast stations. Most of the marketplace now knows that tool as WideOrbit Media Sales. After the sale of the software company, one of the many television stations I consulted for recruited me to a position on the station side, and I was fortunate to use my skill set acquired in both ad sales and ratings analysis software as a Nexstar employee for the great Fox 8 in Cleveland. Going from the vendor side to the station side was amazing and fun, but the pandemic led me to a place where I was needed closer to home, and am back in Birmingham doing project management for a robust and ambitious software platform. I am a unique blend of technical, IT, and software savvy mixed with executive, sales and management skill. It is a beautiful time to be enamored by the canvas of data sets which are used to forecast, buy and sell advertising. if you know how to pull a story out of the mountain of information. I\'m not sure if I\'m a media math expert who speaks sales, or a salesman who speaks media math- I\'m definitely not a traditional research director, seller or manager. Ask anyone who has worked with me- I think outside the box with everything I do. Specialties: 10+ years experience in sales, implementation, education and ongoing support of multiple sources of audience measurement software- helping both buyers and sellers of advertising analyze the viewing and listening audience to maximize efficiency as they monetize their products. As a leader with platform experience and an interest in innovation, what was once the future of adtech is here. I can help you navigate it successfully.