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Global Digital Marketing Director - Revlon Professional @Revlon Professional
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WORK HISTORY
Global Digital Marketing Director - Revlon Professional @Revlon Professional
Hired to set up the global digital department and lead the Revlon professional digital transformation • Recruit and develop a digital team to answer emerging digital needs • Definition and implementation of the marketing strategy for the digital channels • Agency identification, negotiation and management for SEO, Display, RTB, paid social, CRM, CRO, web design, social media, content strategy and influence marketing • Content planning for web, newsletters, blog, social media and influencers • Rebrand on digital and social media • Site migration and management of a new web project to improve positioning, UX and conversion on our e-commerce • Implementation of an e-retail strategy and guidelines for local markets • Budget management • Analysis of KPIs with direct report to the Global Senior Vice President • Set up of global guidelines for local markets implementation. Close relationship with key markets (EMEA, North America and Asia).
EDUCATION
Middlesex University
Bachelor's Degree, BA Drama and Theatre Studies with Performing Arts
ESIC Business & Marketing School
Master's Degree, Online Marketing and Digital Advertising
Escuela de periodismo y comunicación - Unidad Editorial
Social Media Strategy
Palmer’s College
A-Levels, Psychology, Sociology, Italian, English Literature, Drama and Dance
SKILLS
ABOUT GENEVIÈVE LOLIVIER
Digital Strategy & Transformation Leader with 15+ years of international experience…
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