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Global Marketing Director - Hair Care & Styling @Revlon Professional
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WORK HISTORY
Global Marketing Director - Hair Care & Styling @Revlon Professional
Barcelona, ES
Director of the biggest company\' business unit, leading global FMGC brands, main gross sales and and key gross margin contributor, P&L/budget ownership, reporting to an SVP.• Head of the Global Strategic Marketing Plan: the 3-years Innovation Pipeline (product development for all haircare and styling brands), 360 Marketing Mix activation & Go-to-Market plan, omnichannel and digital marketing strategies with emphases in EMEA, trade marketing strategy & activation, key global price directions.• Direct leadership of 6 people / indirect leadership of 20 people: Packaging, R&D, Design, Finance, Education, Regional and Local Marketing teams, Trade Marketing and Digital Marketing teams.• Achievements: Consistently driving company´s growth in gross sales and margin in the last 2 years, generating strong awareness, brand affinity, and loyalty./ Relaunch of the 2nd biggest brand (Equave), new Gen Z (shopper/consumer) strategy and execution (Equave, Experience and UniqOne brands), with focus in digital marketing./ Restage of the biggest premium brand Eksperience and EMEA channel expansion./ Development of key global partnerships towards sustainability (with Plastic Bank) and positive social impact (with Mind UK)./ New portfolio strategy for Asiatic expansion.
EDUCATION
Fundação Dom Cabral
Specialization, Organizational Leadership
ESAMC
Major in Marketing, Brading, Advertising and Social Comunication
ABOUT CLARA GONÇALVES
I am a self driven, creative, strategic, hands on, highly-motivated, resilient and engaged person. I’m passionate about marketing, innovation and people. With +15 years of executive business, branding and leadership experience, mostly built in cosmetic companies such as Johnson & Johnson, Natura & Co, Boticário Group, Oriflame Sweden and now Revlon Professional. I built my career on retail, direct selling and omnichannel businesses models, focused on marketing, trade marketing, branding, project management, innovation, product development, communication and activation in global companies.Good interpersonal and cross-cultural people skills to lead high-performance teams. More than 6 years based in Europe.
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