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Start for FreeFrida Berg
Head of Communications, Marketing & Sustainability @Internationella Engelska Skolan
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WORK HISTORY
Head of Communications, Marketing & Sustainability @Internationella Engelska Skolan
Stockholm, SE
Leading a team of six, responsible for the nurturing, protection and promotion of the IES brand, through branding, corporate communications, marketing, storytelling, thought leadership, opinion-building, PR and internal communications, on national and school level. The communications function provides support to communicators and school leadership in 48 schools in a highly decentralised organisation through the entire customer journey.Responsible for online and offline marketing with the purpose to attract and retain students and staff to our schools from Trelleborg in the south to Skellefteå in the north, a highly complex purchasing decision and customer journey.Responsible for IES preparations to be compliant with CSRD and of sustainability communications.Part of the IES group leadership team and crisis team, managing internal and external stakeholders in a complex political context.
EDUCATION
Skurups Folkhögskola
Journalistlinjen, Journalism
Lund University
Fil. mag. statsvetenskap, Political Studies
SKILLS
ABOUT FRIDA BERG
Experienced purpose-driven leader in strategic communications and PR, marketing and sustainibility, with excellent leadership and management skills and proven ability to develop and execute impactful brand and communications strategies aligned with broader commercial and reputational goals. Passionate about developing people, building healthy, high performing teams.Political science and journalist background and with broad experience in building and operationalizing communications teams, leading people, planning and executing strategic communications, digital marketing, PR, media relations, crisis management and social media dialogue with customers and stakeholders in order to drive and/or protect business. Highly strategic, goal-oriented leader with tactical as well as strategic skills, and a strong passion for building and managing brands, driving sales and growing businesses through communication, marketing and sustainability.Experience from working with communications and marketing in tech scaleups and unicorns, global corporations, non-profit organizations, media, private business and as a communications consultant, both in Sweden and abroad, in customer-facing industries with high media attention. Extensive experience from issues and crisis management.Skilled and experienced speaker and media/crisis management trainer.Specialties: Leadership, strategy, strategic communications, digital marketing, local and corporate PR, media relations, media training, CSRD, languages, editing and writing, project management, brand management, strategic communications advise, issue management, crisis management, social media, CSR. Strong people skills and a dedicated leader.
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