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Frank Roth

Adjunct Professor of Marketing @Pacific University Business

Portland, OR, US
EMAILS
f••••@pacificu.edu
MOBILE NUMBERS
+15•••••••45

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WORK HISTORY

Jul 2023 — Present

Adjunct Professor of Marketing @Pacific University Business

This “class” presents a framework for developing sound marketing strategies that guide business decisions involving strategy, “go to market”, product and service design, branding, pricing, sales promotion, communication, and distribution. We will also merge academics with the business community (CEO’s, CMO’s, CTO’s, etc.) by sharing current insights on Strategy, AI, Digital Transformation, etc. to engage the class and drive critical thinking to optimize the learning experience.

EDUCATION

1983 — 1987

TCU Neeley School of Business

BS Marketing, Business Marketing

SKILLS

ManagementForecastingCrmSalesStrategyAdvertisingRetailAnalysisMarketing StrategySales OperationsBusiness StrategyKey Account ManagementProduct ManagementMarket AnalysisAccount ManagementP&L ManagementIncome StatementSalesforce.comProject PlanningProduct MarketingB2bCross-Functional Team LeadershipP&LMergers & AcquisitionsPricingContract NegotiationProgram ManagementMarket PlanningMarketing ManagementMarket ResearchTrainingGo-to-Market StrategyCustomer SatisfactionLead GenerationHigh Performance Sales TeamsNew Business DevelopmentBusiness-to-Business (B2b)LeadershipSales ManagementBusiness Development

ABOUT FRANK ROTH

A global leader experienced in “delighting” the client via strategy, marketing, VOC…

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