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Fredrik Jansson

Chief Strategy and Marketing & Communications Officer @atNorth

Stockholm, SE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Chief Strategy and Marketing & Communications Officer @atNorth

Stockholm, SE

Lead the corporate strategy, marketing & communications divisions at atNorth, the leading pan-Nordic colocation, high-performance computing, and artificial intelligence service provider.

EDUCATION

2002 — 2003

Trinity College Dublin

Undergraduate Exchange Studies, Honours Grades in all courses taken

1999 — 2000

Royal Swedish Airforce

Squad leader

2004 — 2004

University of Florida - Warrington College of Business

Exchange studies, MBA program: ranked a top 5% MBA student.

2000 — 2005

Uppsala University

Master of Science in Business studies and Economics, Specialization in International Business and Marketing

2015 — 2015

London Business School

Market Driving Strategies

2013 — 2013

INSEAD

International Marketing Programme

2012 — 2012

Northwestern University - Kellogg School of Management

Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

2019 — 2019

Harvard Business School

Driving Digital Strategy

SKILLS

Integrated MarketingLead GenerationGlobal Brand DevelopmentSocial Media MarketingBusiness StrategyIndustry Analyst RelationsStrategic CommunicationsIT Service ManagementB2b MarketingCompetitive AnalysisAdvertisingSegmentationProduct MarketingPre-SalesAnalyticsBrand Positioning StrategiesStrategic PartnershipsAnalyst RelationsBusiness IntelligenceOutsourcingBusiness DevelopmentMarket AnalysisMarketing StrategyMarket ResearchBrand DevelopmentB2bOffshoringBrand CommunicationMarketingExecutive ManagementBusiness AlliancesManagementExpert Relationship BuilderTrainingCorporate BrandingGo-to-Market StrategyBrand ManagementMarketing ManagementStrategyBrand Awareness

ABOUT FREDRIK JANSSON

Award-winning C-Level Executive- Awarded over 50 of the most prestigious European awards for excellence in Branding, Social Media, Marketing, Communications, Thought Leadership, Event Management and Sports Sponsorships- Named Datacloud Awards’ first ever \"Marketer of the Year\". An award created to recognise outstanding contribution to marketing in the global data centre and cloud industry. Awarded for leading a rapid marketing and communications transformation that has established DigiPlex as the leading Nordic data centre brand- Included in Data Economy\'s top 50 listing of CMOs alongside peers from Google, Microsoft and HPE among others. The 2020/21 Most Influential Marketeers “CMO 50” is the first bi-annual listing celebrating the increasingly important role of marketing in advancing the data center, cloud and edge-computing industry- Successfully built a powerful brand for one of the world\'s largest IT services firms employees, US$ 16.5 billion revenues) in Europe. Led the effort which has saw TCS brand value tripling from $2.3 billion to $9 billion culminating in TCS being named both the world’s “most powerful” and “fastest growing” brand in the IT Services Industry by Brand Finance. Spearheaded TCS\' foray into becoming a “Superbrand” in the UK- Expert in building and managing marketing divisions in a fast paced global environment; during my tenure with TCS the firm grew from to employees- Served as part of TCS European Marketing leadership team and on the steering committee for the company\'s major client and sponsorship activities in the region including the TCS Amsterdam Marathon, TCS Lidingöloppet, London Marathon, Berlin Marathon, World Economic Forum at Davos and TCS Summit (the company\'s yearly senior leadership conference attended by 350 CXOs)- Globally educated with university studies in France (INSEAD), UK (London Business School), USA (Harvard Business School, Kellogg; Northwestern & University of Florida), Ireland (Trinity College Dublin) and Sweden (Uppsala University).

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