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Felix Brinadze
Director of Advanced Technologies @BCI Brands
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WORK HISTORY
Director of Advanced Technologies @BCI Brands
New York, NY, US
EDUCATION
Brooklyn College
Bachelor of Science - BS, Psychology
New Jersey Institute of Technology
Bootcamp, Data science
SKILLS
ABOUT FELIX BRINADZE
Technology leader driving digital transformation and innovation in the fashion wholesale industry. As Director of Advanced Technologies at BCI Brands, I architect and implement enterprise solutions that modernize operations across our portfolio of contemporary lifestyle brands.I specialize in bridging the gap between business strategy and technology execution, leading initiatives that span AI integration, supply chain optimization, PLM implementation, and e-commerce expansion. My work directly supports our wholesale partnerships with major department store retailers while enabling our growing direct-to-consumer presence.Key focus areas:• Enterprise system modernization (ERP, PLM, Digital Shelf Analytics)• AI and automation strategy for fashion/retail applications• Infrastructure optimization across hybrid Windows/Mac environments• E-commerce platform development and integration• Cross-functional technology enablement for design, sales, and supply chain teamsI’m passionate about leveraging emerging technologies to solve real business challenges in the fashion industry. Whether it’s implementing trend intelligence platforms, building data-driven decision tools, or streamlining operational workflows, I focus on delivering measurable impact that drives growth and efficiency.
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