Eric Dahlquist

Sr Director of Entertainment @Tma

Santa Clarita, CA, US
MOBILE NUMBERS
+16•••••••95

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WORK HISTORY

Aug 2015 — Present

Sr Director of Entertainment @Tma

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Los Angeles, CA, US

Account & Client Services• Strategically supervised client accounts to ensure top-tier service delivery, conducting bi-weeklycheck-ins and soliciting feedback to optimize placement approach, resulting in a 20% increase inproduct placements.• Collaborated continuously with account leads to identify and resolve client challenges, drivingefficiencies that improved project timelines and productivity by 15%.• Conducted comprehensive reviews of target placement lists, enhancing relevancy and aligningstrategic goals across all accounts, leading to higher visibility and engagement for client products.Entertainment Placement Team Lead• Directed new contact outreach initiatives, ensuring each team member established at least twonew relationships monthly, resulting in an expanded network and increased client opportunities.• Spearheaded unofficial mentorship program, guiding junior staff through challenging interactionsand first-time outreach efforts, building team confidence and enhancing client communicationeffectiveness.Product Placement Expertise• Established myself as the agency’s lead expert on product placement, driving strategic vision andpositioning TMA as a leader in entertainment product placement for top clients including BMW,Harley-Davidson, Lyft, and Samsung.• Delivered year-end presentations highlighting placement success metrics and teamaccomplishments, showcasing the impact of strategic placements to executive stakeholders andreinforcing client trust.• Initiated and led product placement strategy sessions for new business pitches, securing multiplenew client partnerships through ideation and expert guidance.

EDUCATION

N/A

University of Washington

Bachelor of Arts (B.A.)

SKILLS

Integrated MarketingProduct PlacementBroadcastMarketingEvent ManagementEntertainmentManagementBudgetsAdvertisingStrategic PlanningMarketing StrategyFilmStrategyDigital MediaSocial Media MarketingSponsorshipStrategic Partnerships

ABOUT ERIC DAHLQUIST

Entertainment Marketing Professional with over 25 years of agency experience driving…

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