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Erica Barlow

Senior Sales Performance Consultant, Global Go-to-market Enablement @Linkedin

Chicago, IL, US
EMAILS
e••••••@linkedin.com
MOBILE NUMBERS
+18•••••••05

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WORK HISTORY

Oct 2023 — Present

Senior Sales Performance Consultant, Global Go-to-market Enablement @Linkedin

Chicago, IL, US

I partner with sales leadership to drive business growth and sharpen the craft of selling in a highly competitive environment. I am an extension of the sales leadership team, serve as a SME and consultant at the Leadership table, and provide compelling development opportunities for the Online Sales Organization.

EDUCATION

2006 — 2010

DePaul University

Master of Arts (MA), Public Relations & Advertising

2001 — 2005

University of Illinois Urbana-Champaign

Bachelor of Science - BS, Applied Life Studies

SKILLS

Microsoft ExcelMicrosoft PowerpointBuilding Strategic Marketing PlansMarketingLead GenerationMicrosoft OfficeClient EntertainmentAffiliate and Vendor ManagementBudget ManagementRaiser's EdgeDigital SEOContract NegotiationEvent ManagementBrand Resource Management

ABOUT ERICA BARLOW

Marketing and enablement leader that thrives on authentic HUMAN CONNECTION. Over the last 15+ years I\'ve worked across several industries from media, health and wellness, education and tech. I have spent my career in sales organizations turning strategy into action and action into revenue.Marketing: I have a passion for storytelling through data while creating deep audience connection. I have experience leading global B2B & B2C marketing teams that support the field in exceeding revenue goals through innovative execution. From manufacturing to media, I\'ve managed global channel/segment marketing, product marketing, brand strategy and experiential events. Enablement: As a Go-To-Market Enablement consultant my goal is simple-enable and empower the field and sales managers to do THE BEST WORK OF THEIR CAREERS. To raise the bar on how we think about sales excellence, and to embrace learning and growth across sales competencies, sales methodology, sales process and sales coaching.My skillset and passion collided when I became part of the LinkedIn Marketing Solutions team, a $3B business, with uber talented people I get to work with each day!

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