Dylan Santiago
Territory Sales Manager Off-premise, Downstate Ny @Mast-Jägermeister US, Inc.
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WORK HISTORY
Territory Sales Manager Off-premise, Downstate Ny @Mast-Jägermeister US, Inc.
White Plains, NY, US
As Territory Sales Manager – Off-Premise for Downstate NY at Mast-Jägermeister US (MJUS), I lead brand execution, distribution growth, and retail activation for one of the most iconic spirits portfolios in the industry. I partner closely with distributor teams and key off-premise accounts to drive volume, visibility, and velocity across Jägermeister and Teremana Tequila.Key responsibilities include: • Managing sales strategy and retail execution across the Downstate NY off-premise territory, covering high-volume accounts and competitive markets • Building and maintaining strong relationships with distributor partners to align on priorities, drive accountability, and execute monthly programming • Leading new distribution initiatives, shelf placements, promotional displays, and pricing execution to maximize brand presence at point-of-sale • Analyzing market data, sales trends, and competitive activity to uncover growth opportunities and optimize execution • Collaborating cross-functionally with internal teams including Marketing, Commercial Planning, and National Accounts to bring brand strategy to life locally • Supporting product launches, seasonal campaigns, and consumer engagement initiatives across priority accountsThis role allows me to bring together strategic thinking, field execution, and relationship management to grow two dynamic brands in one of the most important markets in the country.
ABOUT DYLAN SANTIAGO
I am a motivated and results-driven sales professional with a strong academic foundation and three years of beverage industry experience, now proudly serving as Territory Sales Manager – Off-Premise, Downstate NY at Mast-Jägermeister US (MJUS).A graduate of the University at Albany with a degree in Economics and double minors in Business and Sociology, I bring a well-rounded perspective on market dynamics, consumer behavior, and strategic decision-making.At MJUS, I lead sales execution and brand development across the Downstate NY off-premise channel, collaborating closely with distributor partners to expand visibility, maximize retail presence, and drive volume across the Mast-Jägermeister portfolio. I’m passionate about building strong relationships and executing with precision in a competitive market.Previously at Pepsi-Cola Bottling Company of New York, I gained hands-on experience managing a team and working with seven distributors to drive growth through strategic planning, client management, and sales operations. My experience sharpened my skills in negotiation, communication, and leadership—skills I continue to apply in my current role.I’m always looking to apply my knowledge of economics and business to create value—whether through innovative solutions, meaningful partnerships, or identifying new opportunities. I’m passionate about continued growth, learning, and contributing to the success of the brands and teams I represent.
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