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Luzi Persiehl
Associate Brand Manager - Strategy & Reporting @Mast-Jägermeister US, Inc.
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WORK HISTORY
Associate Brand Manager - Strategy & Reporting @Mast-Jägermeister US, Inc.
Уайт-Плейнс, NY, US
Experiential Marketing Jägermeister and Teremana Tequila National on/off-premise consumer sampling programs Sports sponsorship activations across major leagues (NFL, NHL, NBA, NCAA etc.) Development and execution of large-scale brand activations Go-to-market support for new product launchesBrand Management Jägermeister Brand strategy, positioning, messaging, and long‑term vision Annual brand planning, competitive landscape and brand health analysis Budget tracking and financial reporting Agency briefing and management (creative, experiential, PR, etc.) Above-the-line advertising / TVC development (end‑to‑end creative development across strategy, production, and execution) Strategic brand partnerships and collaboration
EDUCATION
Fairfield University
International Business and Marketing (BSc)
University of California, Berkeley
Business Administration and Management
Fairfield University
Marketing Analytics and Strategy (MSc)
ABOUT LUZI PERSIEHL
Originally from Hamburg, Germany, I bring a global perspective and a competitive, team‑first mindset to brand marketing. I work as an Associate Brand Manager at Mast‑Jägermeister US, where I’ve spent 2+ years creating culturally relevant, high-impact consumer experiences and partnerships for Jägermeister and Teremana Tequila across the U.S.I earned my Master of Science in Marketing Analytics from Fairfield University’s Dolan School of Business in December 2023, following a Summa Cum Laude undergraduate degree in International Business and Marketing (with a minor in Environmental Studies) in May 2022. I was a Division 1 field hockey athlete at Fairfield University and UC Berkeley (earning distinctions including All-American honors and North-East Conference Player of the Year).I’m passionate about data-driven storytelling - translating insights into meaningful, memorable brand moments that spark connection and build brand loyalty.
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