Douglas Atwood

VP of Strategic Accounts @Sparks

San Francisco, CA, US

As a VP of Strategic Accounts at Sparks, Douglas leverages his decades of experience in the experiential and event marketing industry when partnering with enterprise-level clients around the world — working directly with client teams to develop business and creative strategies and seamlessly execute across their virtual and live events and trade show programs. With Sparks-in-house resources and robust network of global partnerships, Douglas develops strategies and methods of execution that are both efficient and award-winning creative. Douglas partners with his clients to:• Create strong foundations for global, enterprise-level experiential programs• Communicate clients’ visions and goals to Sparks creative teams• Act as lead point of contact for enterprise-level client teams• Ensure activations across programs are seamlessly executed• Develop strategies to measure the performance of experiential marketing activations• Communicate key performance indicator metrics with actionable insights for improvement• Negotiate both domestic and international vendor rates to ensure cost-efficient solutions are implemented and maintained• Act as an internal expert — collaborating with teams across Sparks to maintain brand consistent creative and build strong roadmaps for execution

San Francisco State University

Bachelor of Fine Arts - BFA