Donna Taglione

Vice President @Morpace Inc

Farmington, MI, US
MOBILE NUMBERS
+12•••••••39

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WORK HISTORY

May 2005 — Present

Vice President @Morpace Inc

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I love talking with people—onsite, online, in homes, with consumers or in a B2B setting. I have managed both quantitative and qualitative research studies throughout my career but find I am most comfortable in a focus group or IDI setting. As a moderator, I have worked across various industries and have a broad knowledge base that includes consumer packaged goods (specifically food, HBA and home cleaning), beverage alcohol, retail/apparel, appliances, televisions and home entertainment systems, automotive, as well as higher education. During my time at Morpace, my columns have appeared on Greenbook and the AMA Blog as well as in Survey Magazine.

EDUCATION

1974 — 1978

Michigan State University

M.A. and B.A., Advertising

SKILLS

Qualitative ResearchSurvey ResearchAdvertising ResearchPrimary ResearchConsumer InsightQuantitative ResearchMarketing ResearchMarket IntelligenceMarket ResearchConsumer BehaviourSurvey DesignFocus GroupsEthnographyQuestionnaire DesignBrand EquityBusiness InsightsCustomer Insight

ABOUT DONNA TAGLIONE

I’ve spent my career in marketing research and I still love what I do! About a third of…

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