Donna Taglione
Vice President at Morpace Inc.
- Role
- Vice President at Morpace Inc
- Location
- Farmington, MI, US
- LinkedIn followers
- 500 followers
About Donna Taglione
I’ve spent my career in marketing research and I still love what I do! About a third of…
Experience
Vice President
May 2005 — Present
I love talking with people—onsite, online, in homes, with consumers or in a B2B setting. I have managed both quantitative and qualitative research studies throughout my career but find I am most comfortable in a focus group or IDI setting. As a moderator, I have worked across various industries and have a broad knowledge base that includes consumer packaged goods (specifically food, HBA and home cleaning), beverage alcohol, retail/apparel, appliances, televisions and home entertainment systems, automotive, as well as higher education. During my time at Morpace, my columns have appeared on Greenbook and the AMA Blog as well as in Survey Magazine.
Education
Michigan State University
M.A. and B.A., Advertising
1974 — 1978
Skills
- Qualitative Research
- Survey Research
- Advertising Research
- Primary Research
- Consumer Insight
- Quantitative Research
- Marketing Research
- Market Intelligence
- Market Research
- Consumer Behaviour
- Survey Design
- Focus Groups
- Ethnography
- Questionnaire Design
- Brand Equity
- Business Insights
- Customer Insight
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