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Brooke Franks
Lifecycle Marketing Manager @Brinks Home
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WORK HISTORY
Lifecycle Marketing Manager @Brinks Home
Responsible for driving customer lifetime value through hands-on strategy, creation and execution of marketing initiatives, with emphasis on the customer onboarding experience. Focused on understanding our customers and their journey during the early lifecycle phase and being a champion for the customer in an effort to optimize their experience while meeting company KPIs held accountable for. Manage lifecycle marketing campaigns to increase customer engagement and retention across all channels, including email, mobile, in-app, and direct mail. Optimize customer communications to improve customer experience while meeting company objectives, such as driving down the cost to serve customers through emphasis on digital channels.
EDUCATION
Marcus High School
Diploma
Oklahoma State University
BS, Marketing, Management Minor
SKILLS
ABOUT BROOKE FRANKS
Marketing professional with extensive background in loyalty and lifecycle marketing…
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