Christopher Aviles
Marketing Specialist (Customer Marketing Lifecycle) @Brinks Home
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WORK HISTORY
Marketing Specialist (Customer Marketing Lifecycle) @Brinks Home
Lead lifecycle and retention marketing initiatives to increase customer engagement, reduce churn, and promote adoption of value-added services across Brinks Home’s national customer base.Collaborate with marketing, dev, product, and creative teams to develop and execute targeted lifecycle campaigns. Oversee campaign planning, copy development, segmentation, and reporting to optimize performance and increase customer lifetime value.Key contributions:• Plan and execute customer lifecycle campaigns across email and direct mail, including welcome journeys, service plan promotions, extension campaigns, and win-back initiatives• Develop responsive HTML email templates in Pardot, ensuring mobile optimization, Outlook compatibility, and dark mode support.• Partner with data and dev teams to test messaging, channels, and offers using AI-driven experimentation tools such as OfferFit• Monitor campaign performance metrics such as open rate, click-through rate, conversion, and net present value to guide optimization strategies.• Coordinate campaign development using Jira and internal planning tools, ensuring alignment across marketing, creative, legal, and product teams.• Support segmentation and audience targeting strategies to deliver personalized messaging across millions of annual customer interactions.• Maintain brand consistency and quality assurance across all customer communications
EDUCATION
HACC, Central Pennsylvania's Community College
Associate's degree, Graphic Design
Southern New Hampshire University
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT CHRISTOPHER AVILES
Lifecycle & Retention Marketer | Email Strategy | Digital Communications Leader for Community Organizations
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