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Ux Strategy Lead @One North
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WORK HISTORY
Ux Strategy Lead @One North
Chicago, IL, US
EDUCATION
California State University, Fullerton
Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies
Designation
UX Design
University of Southern California
Master's Degree, Secondary Education and Teaching
ABOUT DAVID PINEDO
I’m a Lead UX Strategist at One North, where I help clients design smarter and more human digital experiences. My work spans from discovery research and journey mapping to AI copilots and personalization. I focus on turning complex systems and user behaviors into clear, actionable strategies that build trust, confidence, and measurable impact.Prior, I led UX research and service design initiatives for Fortune 100 companies, where my work helped boost AI chatbot engagement by 37% and uncover millions in new revenue opportunities. My UX journey began in the classroom, where I first applied design thinking to solve real-world problems. Since then, I’ve worked across SaaS, healthcare, and finance, with my work featured in PBS, KALW, and The New York Times.If you\'re interested in human-centered design, UX research, or creating more inclusive user experiences, I’d love to connect and explore how we can collaborate.
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