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Kalev Peekna
Managing Director, Chief Strategist @One North
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WORK HISTORY
Managing Director, Chief Strategist @One North
Chicago, IL, US
I lead a unified, multi-disciplinary Strategy division with dedicated practice teams in CX Strategy, UX Strategy, Brand Strategy, Content Strategy, Data Strategy, and Technology strategy- Grew the newly formed Strategy discipline by more than 300% in its first year (from 9 employees to 30+)- Created a new, dedicated CX strategy practice organically by creating new market offerings, acquiring talent, publishing thought leadership, and developing a robust sales pipeline- Standardized and rationalized internal division operations to enable more rapid, lest costly scale of team and client work- Developed and launched a multi-disciplinary approach and methodology to break down practice silos, focus more clearly on client problems, enable more flexible staffing models, and develop high-performing talent more rapidly- Raised the client profile from mid-sized to large (Fortune client base- Lead and contributed to agency-wide initiatives on Inclusion & Diversity, employee experience, operational scale, new market entry, and marketing strategy.
EDUCATION
Brown University
Bachelor of Arts, History
University of Chicago
MA, History
University of Cambridge
MPhil, Historical Studies
ABOUT KALEV PEEKNA
I am Chief Strategist and Managing Director of the Strategy practice at One North, a multi-disciplinary team comprising experts in Brand, Content, Customer Experience (CX), UX, Data and Technology. We help people innovate, optimize, and transform their experiences to drive impact, engagement, and differentiation. We follow a fundamentally user-centric, design-forward approach, borrowing tools from Brand Strategy, UX/CX, Human-Centered Design, and Design Thinking. Our research, planning, prototyping, design, and data skills help organizations across the entire range of experience strategy - from initial ideation through to quantitative measurement of real-world effectiveness. I work with leaders across marketing, technology, product development, recruiting, and operations. Specialties: Digital Strategy, Brand Strategy, User Research, Marketing Strategy, CX, Writing & Communications, Product Strategy, Human-Centered Design, Design Thinking, Business Intelligence, Technology Strategy
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