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Head of High Value Experiences, Rider - Latam @Uber
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WORK HISTORY
Head of High Value Experiences, Rider - Latam @Uber
São Paulo, BR
Lead strategy and performance for High Value Rider Experiences in LatAm, spanning Airports, Uber for Business products and Premium (Comfort & Black).
EDUCATION
M.I.S.E Program
Graduate Management Program
MBA USP/Esalq
Marketing, Marketing/Marketing Management, General
Oriental University (Institute)
Bachelor's, Internation Economic Affairs and Regional Studies
Cranfield School of Management
MBA, Full-time MBA
SKILLS
ABOUT DARIA MUZYCHENKO
Marketplace and operations leader with 18 years of experience scaling supply, launching new categories, and driving product-led growth across LATAM. I specialize in solving complex marketplace challenges, aligning cross-functional teams, and building data-driven systems that make growth scalable and repeatable. I thrive in ambiguity, move fast with insights, and turn high-impact ideas into clear execution and measurable results.
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