Dan Stelly

Director, Social Media @Major League Soccer

I\'m grateful to help lead one of the most creative social media teams in sports, especially as we continue our rapid growth in 2023 with a new Apple partnership and an increased focus on making MLS a true player in culture. As a director on the team, I help set our league\'s social strategy and roadmap, oversee our ecosystem of channels/verticals and programming, and develop marketing strategies around our biggest events of the season. I also focus on creative content—an area I\'ve worked on since joining the league in 2015—and I\'m deeply proud of the work we\'ve done to push the limits of what\'s possible on social platforms while telling the league\'s best stories and raising the profiles of our clubs and players.