Danielle Kern

WORK HISTORY

EDUCATION

ABOUT DANIELLE KERN

Accomplished executive manager with vast knowledge of business development and the luxury retail market. Gifted speaker with exemplary presentation and marketing skills that include brand messaging, merchandising, and obtaining buy-in towards an organization’s mission and values. Proven ability to set and exceed profitability goals using strong marketing initiatives and high-quality program development and execution. Excels at largescale strategic planning, workflow optimization, and spearheading complex projects based on best practices and change management methodologies- Career Highlights: Catapulted annual sales by 28% by energizing team leaders and engaging sales associates via team recognition and by instituting innovative Return to Learn. Oversaw a high-volume retail location generating $11 million in annual sales revenue from a large customer base comprising the highest daily foot traffic in the company. Sky-rocketed client data capture rates from 8% to 48% and conversions from 11% to 20%. Recruited, assembled, and trained a new management team as well as 40 new stylists. Spearheaded a second flagship location for rag & bone in New York City. Hosted comprehensive sales training and product knowledge seminars for regional staff members. Catalyzed the opening of two stores; handled recruitment, hiring, onboarding, and team building. Slashed payroll expenses by 30% after implementing systems to audit and restrict expenses. Launched five stores including New York Tokidoki, which exceeded monthly expectations by 20%. Propelled annual sales from $8 million to $12 million, attaining the highest sales volume in company history by curating a collaborative team environment that emphasized efforts of all employees.