Daniela Espinal
Senior Brand Manager @COOP Spirits
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WORK HISTORY
Senior Brand Manager @COOP Spirits
Mexico City, MX
Led and strategic management spirits portfolio including Tequila, Mezcal and Pernod Ricard seeding brands - Arette, Lillet, Malfy, Aberlour, Bruxo Mezcal, Nami Sake Developed and executed comprehensive brand strategies to enhance market presence and drive sales growth Led cross-functional teams in the launch of new products including market research, product development, and promotional campaigns, ensuring alignment with brand vision and consumer trends. Analyzed market trends and consumer insights to identify opportunities for brand differentiation and product innovation. Managed annual marketing budgets and optimized ROI through targeted marketing initiatives, digital campaigns, and strategic partnerships.
SKILLS
ABOUT DANIELA ESPINAL
Proactive MARKETING LEADER with 10+ years of experience in brand strategy and brand…
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